In the field of visual marketing, the use of color directly affects the communication effect of works. This course breaks through the traditional color teaching framework, focuses on the practical application in commercial scenarios, and helps designers master the color scheme with market competitiveness.

Core values of the course

  1. ​Analysis of commercial color system​
    • Color Positioning in Brand Visual Identity
    • Exclusive color schemes for different industries
    • Color Mood and Consumer Psychology
  2. ​Practical application skills​
    • The eye-catching color scheme for e-commerce ads
    • Color marketing strategy for packaging design
    • Visual Hierarchy Construction for Web UI
  3. ​Industry Case Studies​
    - International brand color application decoding
    - Local Success Stories Color Matching Review
    - Color Trend Forecasting and Application

Teaching Characteristics

✓ Realistic restoration of commercial projects
✓ Instant testing of color schemes
✓ Hands-on demonstration of design software

Fits the crowd

  • Graphic designers to enhance professional competence
  • Ecommerce Operators Optimize Visual Presentation
  • Enhanced planning skills for marketers
  • Freelance Expansion of Services

Learning outcomes include:
- Build a systematic body of knowledge about commercial color
- Acquiring the skills to produce quality programs quickly
- Increase the commercial conversion rate of your design work

Note: The course content focuses on the combination of practicality and innovation, all cases are from real commercial projects, in line with industry design specifications and market demand.

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