As a benchmark brand in the global fast food industry, McDonald's has more than 30,000 stores around the world with its standardized operation system and mature business model. This set of internal materials deeply analyzes the management system and operational wisdom behind its success.
Core Content Highlights
- Standardized Operation System
- Globally harmonized product quality control
- Branch standardized management process
- Employee Training and Appraisal Mechanism
- Supply Chain Management Tips
- Efficient Logistics and Distribution System
- Harmonized Standards for the Procurement of Food Ingredients
- Inventory turnover optimization programme
- Brand Marketing Strategy
- Localized Marketing Program
- Digital Marketing Transformation Path
- Membership system and customer retention
data value
- Real operation data and cases
- Reusable administrative templates
- Multi-country Market Adaptation Program
Fits the crowd::
- restaurant entrepreneur
- Chain brand operator
- Business Management Researchers
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